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How browsers make money, or why Google needs Firefox

August 16, 2011

                         

 Whenever we write a glowing story aboutFirefox or Mozilla, the ExtremeTech postbag has a tendency to fill up with letters and missives from concerned readers who are worried about Mozilla’s close ties with Google. Almost the entirety of Mozilla’s income — 97% of $104 million — arrives in the form of royalties from the Firefox search box, and the lion’s share (86%, $85 million) of those royalties are paid by the default search engine: Google.

In November 2011, however, Mozilla’s contract with Google will expire. It will then be renewed… or it will be allowed to lapse.

It is speculated, mostly by tech pundits, that considering the sheer amount of effort that it’s putting into shoving Chrome down our throats, it would not be in Google’s best interests to re-sign with Mozilla. After all, Chrome is one of the largest cogs in the Google machine, and Firefox is its strongest competitor. Why should Big G continue to bolster the saurians of Mountain View when Firefox is stealing and preventing users from installing Chrome?

For one simple reason: money. While it’s true that Mozilla strongly relies on Google’s royalties, don’t forget that Google is completely reliant on search traffic: of the $8.58 billion revenue earned by Google in the first quarter of 2011, 97% of it is derived from advertising. In other words, Google’s status as the default search engine for the majority of 450 million Firefox users directly translates into millions — and possibly billions — of dollars of revenue. It’s the same story with Opera, which regularly holds an auction for its default search engine: search traffic is worth big bucks.

Of course you could argue that Google would be better off spending its $85 million on advertisingChrome or Android, but you have to remember that $85 million is the tiniest drop in Google’s sales and marketing bucket. In the first quarter of 2011 alone, Google spent over $1 billion on ads, almost double what it spent in the first quarter of 2010. If you extrapolate that out to a total of $4 billion for the year of 2011, Mozilla’s $85 million makes up 2% of Google’s total sales and marketing spend. In all likelihood, Firefox is probably the cheapest source of traffic that Google has.

Google’s other problem comes in the shape of Microsoft Bing, which might be making a huge loss ($2.6 billion last year!) but it’s also gaining significant traction both in the US and worldwide territories. If Google fails to renew its contract with Mozilla, do you think that Microsoft would blink an eye at spending $85 million for the majority share of Firefox’s 450 million surfers?

A better question to pose, however, is to turn the entire premise on its head and ask whether Mozilla wants to renew the contract with Google. For the most part, Google and Mozilla have very similar interests, but in recent months some fractures have started to show. Back in 2010, one of Mozilla’s noisiest bigwigs, Asa Dotzler, famously renounced Google because of its poor privacy policy, and started using Bing instead. At the time this wasn’t a big deal, but Dotzler is now the Director of Firefox Desktop — and when November rolls around, it’s safe to assume that he might vote for Bing to replace Google as the default search engine.


                                    

If this actually happens — if Bing is suddenly the default search engine for hundreds of millions of surfers — then we’re talking about a monumental shift that would probably redefine the web.  To put it into perspective, Microsoft has spent billions on scraping away just a few percent of Google’s massive share to land itself with under 4% of the global search market. For $85 million — or whatever Mozilla decides to charge, because it could charge almost anything — Bing could bolster its global share to 10, 15, or maybe 20%. Google, in return, would lose huge swaths of its market and millions — or billions — of dollars in advertising revenue.

To conclude, Firefox has absolutely no need to worry about its revenue stream. It is Google’s single biggest source of search traffic, and one of the most important components of its entire business — losing Firefox would be a massive blow for Google, not the other way around. More importantly, however, if Bing becomes Firefox’s default search engine in November, the world would finally have a second search engine that might be able to stand up to the overwhelming and indomitable force of Google’s web supremacy.

There would be a beautiful poetic justice if Firefox drops Google, too. Back in 2003 when Mozilla and Firefox first emerged, Microsoft’s Internet Explorer owned 95% of the browser market. Mozilla single-handedly destroyed IE over the next five years and reinvented the web in the process — and now, almost 10 years on, Mozilla might return the favor and help Microsoft break Google’s monopoly.

Read more about the State of Mozilla in 2009 and Google’s Q1 2011 earnings

 

M-Disc is a DVD made out of stone that lasts 1,000 years

August 16, 2011

The sickening click-crunch-whir of a dying hard drive. The ever-spinning-never-seeking DVD. The undetectable USB flash drive. The three telltale signs that a significant portion of your life is about to disappear into the digital ether. We’ve all been there. We’ve all wished that we’d made a second backup, or kept our optical discs out of the sun — but we haven’t, and the data is lost. So it goes.

But what if you had a backup medium that was nigh indestructible, almost immune to incl...


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Google buys Motorola Mobility, begins transformation into Apple

August 16, 2011

Google has announced that it will buy Motorola Mobility for $12.5 billion. It has been approved by the directors of both companies and should pass regulatory approval by the end of the year. With some 19,000 employees, revenue of $11 billion, and assets of $6 billion, Motorola Mobility is certainly not the biggest manufacturer of its kind — both Samsung and Nokia are many times larger, both in terms of revenue and market share — but this doesn’t make Google’s purchase any less signifi...


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Kuwait ISP FastTelco Defaced by Anonymous Hackers

August 16, 2011
                                 


Anonymous claimed responsibility for the defacement of the Fast Telecommunications company websiteFastTelco, a major ISP (internet service provider) in Kuwait. The Anonymous hacktivists identify themselves as AnonKuwait, and claim to be fighting corporate greed and fraud as well as government corruption and censorship. On their website AnonKuwait claims FastTelco, in collusion with the government “Ministry of Communications and Transport Minister,” have br...
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30 North Korean hackers steal millions of dollars from online gaming sites

August 16, 2011
                           


North Korea stands accused by its southern rival of operating an elaborate hacking network that allegedly broke into online sites hosted in South Korea and stole prize points worth almost £3.7m ($6m).South Korean police claim $6m was stolen after 30 hackers from the North infiltrated online game servers in Seoul. Whereas North Korea has denied allegations by South Korea that it engaged in a computer hacking scheme to steal millions of dollars from online gaming sit...
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Linux Kernel 3.1 RC2 Released

August 16, 2011
                                       

Linus Torvalds has announced the release of Linux kernel 3.1 rc2. There isn't too much to see and Linus notes that this is a fairly calm release for coming just one week after the close of the Linux 3.1 kernel merge window. 

As LKML is down at the moment, below is the 3.1-rc2 release announcement from Linus:
Hey, nice calm first week after the merge window. Good job. Or maybe people are just being lazy, and everybody is on vacation. Whatever. Don't tell me...

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45 Indian Websites hacked By Shadow008

August 16, 2011
                                

 
One more Pakistani Hacker Shadow008 from "Pakistan Cyber Army"defaces 45 Indian Websites as listed here. Today 100's of Indian Government, Education and Corporate websites was also Hacked By ZCompany Hacking Crew.
 

 
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8 China Website Government Defaced By Bekasi0d0nk (Indonesian Hacker)

August 16, 2011
                         

 Bekasi0d0nk
 an Indonesian Hacker deface and Hack 8 China Government websites. Hacked sites list :
http://www.bzcg.gov.cn/66.html
http://www.ahgjj.gov.cn/66.html
http://sggl.gov.cn/66.html
http://www.bzcg.gov.cn/66.html
http://www.bzqx.gov.cn/66.html
http://qhkj.gov.cn/66.html
http://gzdjg.gov.cn/66.html
http://www.hbfxb.gov.cn/66.html

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Get Ready for Hacker Halted 2011, Miami 21-27 October

August 16, 2011
                            

Hacker Halted returns to Miami for the 3rd year in a row. Following last year's success, we are expecting this year to be bigger and better. Hacker Halted will feature 4 focus tracks:
1.What’s Hot – Featuring cutting-edge presentations on key topics and aspects of information security, including policies and management issues.
2.Cut the Crap, Show Me The Hack - highly technical track featuring no-nonsense technical security experts who demonstrate the latest hack...

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Facebook : 'No more anonymous on Internet'

August 16, 2011
                                 


The sister of Facebook CEO , Randi Zuckerberg wants to put an end to online anonymity.Fcaebook wants to force people to use their real names on Profiles. Randi Zuckerberg is Facebook's marketing director, believes users would act much more responsibly on the Internet if real names at all times were compulsory.

Randi Zuckerberg was speaking during a presentation hosted on Tuesday by Marie Claire magazine on cyberbullying and social media. She said "the use of re...

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